DASSEL, MN – When two organizations become one, they face the vital task of creating a new name. Augustana Care and Elim Care staff especially wanted a name to echo the values and mission of both nonprofit eldercare providers.
The new name, Cassia, conveys the preferences of a majority of more than 900 people surveyed during the past several months.
The name was inspired by anointing oil made from the bark of the Cassia tree and referenced in the Bible several times.
It evokes both organizations’ commitment to healing, wholeness, and quest for solutions that help those served to live well. According to sources familiar with ancient oils, Cassia is said to symbolize the heart of a servant.
The new logo was created to convey a drop of oil. Within the drop is the familiar form of the cross, which embodies the strong Christian heritage of the new organization. The stained glass colors and shading within the logo are also designed to reflect this heritage.
In addition, the name signifies the commitment to compassionate service to all people, as modeled by Jesus Christ. Cassia’s unique strength, according to CEO Bob Dahl, is the fact that by and large, the personal experience of staff members includes close connections to older adults as caregivers, and family members. That experience results in employees who are passionate about the people they serve.
“Cassia is about helping the people we serve over hurdles so they can live fuller lives—and transforming the fear about what could happen into possibilities for joy and celebration,” says Dahl. “We seek that for everyone who walks in these doors, just as we seek the same possibilities for our own loved ones.”